Marketing Manager

About Scholar’s Academy

Scholar’s Academy is an education institute dedicated to helping students achieve their academic goals through structured learning and expert guidance. Our programmes include IIT-JEE, NEET, Foundation, and other academic courses.

We are looking for a proactive and strategic Marketing Manager to join our Delhi Head Office team. The ideal candidate will help strengthen our brand presence, improve student enquiry generation, manage marketing initiatives, and support the academy’s growth.

Job Responsibilities

• Develop and implement marketing strategies aligned with the academy’s business objectives.

• Plan and execute digital and offline marketing campaigns to promote courses and generate student enquiries.

• Coordinate SEO, social media marketing, content marketing, paid advertising, and online brand promotion.

• Monitor lead generation, campaign performance, conversion rates, and marketing expenditure.

• Identify new opportunities to increase brand awareness and student admissions.

• Conduct competitor research and analyse market trends in the education and coaching industry.

• Coordinate with the admissions, counselling, content, design, and sales teams.

• Plan promotional campaigns, educational events, and other marketing activities.

• Prepare regular marketing performance reports and recommend improvements.

• Ensure consistent brand communication across digital platforms and promotional materials.

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.

• Relevant experience in marketing or campaign management.

• Experience in the education, coaching, or edtech industry will be an advantage.

• Understanding of digital marketing, SEO, social media, lead generation, and paid campaigns.

• Strong communication, analytical, planning, and coordination skills.

• Ability to manage multiple campaigns and work towards measurable business goals.

• An opportunity to contribute to the growth of an established education brand.

• Professional development and career growth opportunities.

• A collaborative and supportive working environment.

• The opportunity to lead marketing initiatives and contribute to student admissions.